Expert-led growth

Business Development
that fits your needs

From recruitment planning to proposition design, we support advice firms looking to grow sustainably - with strategies that work in the real world, not just on paper.

What this can look like

We’ve supported firms with areas such as:

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Business profiling to identify hidden inefficiencies
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Planning and support for firm expansion or restructure
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Role-mapping, skills matrices, and team development planning
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Recruitment advice, including salary banding and culture alignment
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Opportunity identification within their existing clients
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Reviewing and refining your client segmentation strategy

Working with you

Strategies that turn ambition into action

Whether you’re refining your client proposition, building a growth plan, or hiring the right people - we help connect the dots.

We work alongside advice firms to design structures, strategies, and processes that support real, long-term success.

That might mean helping you rethink your segmentation model. Or mapping roles and responsibilities for a new hire. Or even working through how to position a niche proposition to a wider audience.

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Shaping business plans that are realistic and actionable
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Helping you identify and recruit the right people
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Profiling advisers to match strengths with opportunities
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Designing growth strategies that balance scale with sustainability
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Challenging assumptions and spotting blind spots
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Providing ongoing guidance as your business evolves

Business Development

Specialist Consultants

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Jamie Ponting

MBA FPFS CMgr

Adeptli Co-Founder & Chartered Financial Planner

Jamie brings over 15 years of experience at the intersection of advice and technology, combining practical insight with a forward-thinking approach. He specialises in strategic planning, streamlining advice processes, and unlocking the practical benefits of AI for financial services today.

Jamie says:

“A lot of business plans look great on a slide but don’t survive first contact with reality. We help firms build something they can actually deliver.”

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Common questions we help answer:

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What’s the right structure for the firm I’m trying to build?

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How can I attract and retain the right people?

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How do I evolve my proposition without losing what works now?

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What process inefficiencies am I not seeing?

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How do I align business development with Consumer Duty?

Want to grow your firm or unlock new opportunities? Talk to Adeptli

We’ll help you create and deliver strategies that drive real results – not just plans on paper.

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Need to know more

Frequently Asked Questions

Browse our FAQs to learn more about our support and services.

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Do you help with recruitment?
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Can you help us map our roles and responsibilities?
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Is this a one-off project or ongoing support?
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Can Adeptli help shape our long-term strategy?
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How does Adeptli support day-to-day business growth?